We wanted to design a unique packaging for our customers that would be intriguing and make them extra excited to receive their order. Our company wants to be set apart from other companies, and our packaging details is one way we plan on doing that. We value our customers and care about them getting quality service so they will purchase from us again. We care about our customers far past the point of them clicking "check out" on our website. We want return customers and we believe our packaging design and details show a great effort on our part to satisfy and intrigue our customers. Customers usually develop a bond with a company through their physical customer service and store. Since we are a strictly online company, a strong relationship has to be developed with our customers through their purchases and our easy to manage website; we believe this packaging also helps develop that relationship.
Our packaging details stay within our style guide. We believe our design has a good balance of contrast and harmony. There is harmony within the neutral color scheme of our packaging. Our color scheme envelopes a casual yet sophisticated feel with the colors of black, white and grey. Our brand is very low key and casual and we want our packaging to also represent that. There is also contrast with the different sides having a pattern and lettering. It keeps the eye interested in the object and provoking the customer to continually turn the box so that they can see the pattern continue. We liked the contrast of our box shape in comparison to other boxes someone would usually receive when they order something online; it sets us apart. We also made a point to make sure our name and logo are visible and present from any direction of viewing the box.
The law of similarity is present within our packaging as we stay within our color guide to present unity withing the neutrals. The colors and design all group together. The law of closure is also present, even though our box isn't visually put together, all of the sides can be seen and put together as a whole.
All of our packaging designs has a lot of great use of lines, both vertical and horizontal that keep the eye interested. We used complimentary shapes and forms that coexist within the space provided. Our color is constant throughout each artifact. We believe our colors can connect with a wide audience of both males and females. All of these elements go with the theme of our company and build a basis of recognition for those who see our company.
Custom designed Levity Apparel Tissue Paper
Contrast between colors and shapes create an interesting design that will excite our customers each time they open a package from us. We stayed within our color guide creating a simple yet memorable design that our customers will become familiar with, adding to their purchasing experience.The shapes simple circles and triangles but our use of placement and negative space allows your eyes to follow the shapes.
Extra Collateral: Free stickers within each purchase as an extra incentive to purchase from us. We stayed very simple with these - we just wanted our logo on them with our colors. This benefits us and our customers because they get a cool free sticker to put on their car, laptop, etc of their favorite brand and we get free advertising. We see that this stickers will help spread awareness of our awesome company and build more interest in others as they see our stickers repped by our supporters. We want to be seen and these stickers are a great avenue for that!